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Hitachi in Thailand

Message from Chief Executive for Asia-Pacific

Ichiro Iino

Today, society and customers desire innovative solutions to issues. In order to respond to this desire, Hitachi Group has been striving to be innovative by optimally combining our wide range of products, services and information technology (IT).

With more than 100 years of expertise and group-wide capability, the ongoing focus on our Social Innovation Business initiatives enable us to develop a safer and more sustainable world by integrating IT and infrastructure technologies.

Asia is a very dynamic and diverse region which offers tremendous opportunities for Hitachi. Everyone, including myself, is expected to drive the growth of business as we are working in one of the most promising emerging economies in the world.

The strategic path we have taken in this region has allowed Hitachi to be more proactive and competitive. As a trusted solutions provider, our company is well-equipped to meet and even exceed the expectations of the growing list of business partners and customers.

A key aspect to becoming more involved with our customers and engaging in their strategic planning and objectives is to accelerate and move our decision-making process closer to them. With the introduction of the Autonomous Decentralised Global Management as part of an effort to expand our Social Innovation Business worldwide, each region will lead its select business autonomously. Under this framework, decisions can be made more quickly thereby forging alliances or "collaborative creation" with customers.

Our strong commitment to all stakeholders is captured in our Company Vision - "Hitachi delivers innovations that answer society's challenges. With our talented team and proven experience in global markets, we can inspire the world."

With a very solid brand driven by our dedicated team of people, and empowered by our innovation and advanced technologies, we are well-positioned to bringing social innovation to Asia.

Ichiro Iino
Chief Executive for Asia-Pacific,
Hitachi, Ltd &
Chairman, Hitachi Asia Ltd.